{"id":606,"date":"2026-09-08T17:16:28","date_gmt":"2026-09-08T09:16:28","guid":{"rendered":"https:\/\/duriandaily.com\/sg\/?p=606"},"modified":"2026-09-08T17:16:28","modified_gmt":"2026-09-08T09:16:28","slug":"why-most-durian-retailers-waste-money-on-tiktok-ads","status":"publish","type":"post","link":"https:\/\/duriandaily.com\/sg\/why-most-durian-retailers-waste-money-on-tiktok-ads\/","title":{"rendered":"Why Most Durian Retailers Waste Money on TikTok Ads"},"content":{"rendered":"<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Merriweather:ital,wght@0,100..900;1,100..700;1,100..900&family=Montserrat:ital,wght@0,100..900;1,100..900&family=Roboto:ital,wght@0,100..900;1,100..900&family=Rubik:ital,wght@0,100..900;1,100..900&display=auto');.wp-premium-body { font-family: 'Rubik', 'Roboto', sans-serif; color: #333333; line-height: 1.75; font-size: 16px; margin: 0 auto; }.wp-premium-callout { font-family: 'Merriweather', serif; background-color: #f4f7f6; border-left: 4px solid #00a88f; padding: 22px; margin: 25px 0; border-radius: 0 8px 8px 0; }.wp-premium-cta-box { background: linear-gradient(135deg, #111111 0%, #2c3e50 100%); color: #ffffff; padding: 40px; text-align: center; border-radius: 12px; margin: 40px 0; }.wp-premium-btn { display: inline-block; background-color: #00a88f; color: #ffffff !important; padding: 14px 35px; text-decoration: none !important; font-weight: bold; border-radius: 5px; margin-top: 15px; }<\/style>\n<div class='wp-premium-body'>\n<div class='wp-premium-callout'><strong>Quick Summary:<\/strong><\/p>\n<p>Most durian retailers waste money on TikTok ads because they ignore platform-specific audience behaviors, use generic creatives, and fail to track conversions properly, leading to high costs and low returns.<\/p>\n<\/div>\n<h2>Poor Audience Targeting Wastes Ad Budget<\/h2>\n<p>Durian\u2019s strong flavor and niche appeal mean advertisers must target customers who already love it or are curious about exotic fruit. Many retailers instead use broad interests like \u201cfood\u201d or \u201cAsia,\u201d which attract casual viewers who never convert. TikTok\u2019s algorithm rewards engagement, but broad targeting leads to high impression costs and zero sales. Retailers should layer custom audiences from past buyers or lookalikes of durian enthusiasts to reduce wasted spend.<\/p>\n<h2>Ineffective Creative Fails to Sell Durian<\/h2>\n<p>Generic product shots or stock videos of durian do not stop the scroll. Successful TikTok ads use the fruit\u2019s smell, texture, or opening process to trigger sensory curiosity\u2014yet most ads show a static durian on a table. Without a compelling hook in the first two seconds, viewers swipe away. Retailers also neglect user-generated content from real customers cracking durians, which builds trust far better than polished studio clips.<\/p>\n<h2>Wrong Platform Features Drain Ad Spend<\/h2>\n<p>TikTok offers Spark Ads, In-Feed Shopping, and LIVE shopping\u2014but many durian retailers simply boost organic posts with \u201cTraffic\u201d objective and no conversion pixel. This sends budget to viewers who watch but never buy. The platform\u2019s strength is viral discovery, not direct response, so ads must drive to a TikTok Shop or a simple checkout page. Ignoring interactive features like stickers or polls further reduces engagement and increases cost per acquisition.<\/p>\n<h2>Lack of Conversion Tracking Causes Loss<\/h2>\n<p>Without installing TikTok Pixel or using the Events API, retailers cannot see which clicks lead to purchases. They waste money optimizing for views or link clicks when their real goal is sales. Even when pixels are set, many fail to track purchase events for durian-specific products. This blind spending inflates the cost per sale by 30\u201350% because the algorithm has no feedback loop to improve targeting.<\/p>\n<h2>Ignoring Seasonality and Local Demand<\/h2>\n<p>Durian sales spike during specific harvest months in Southeast Asia and follow lunar calendar traditions. Retailers who run TikTok ads year-round with the same budget burn cash during off-peak periods. Additionally, local demand varies wildly\u2014a campaign for Musang King in Kuala Lumpur will fail if targeted to Jakarta without adjusting language and imagery. Smart advertisers pause ads when supply is low and double down during peak seasons like the durian buffet season.<\/p>\n<h2>Table: Core Mistakes and Their Impact<\/h2>\n<div style='overflow-x: auto; margin: 30px 0;'>\n<table class='wp-premium-table'>\n<thead>\n<tr>\n<th>Mistake<\/th>\n<th>Specific Example<\/th>\n<th>Average Budget Waste<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Poor audience targeting<\/td>\n<td>Targeting \u201cfood lovers\u201d<\/td>\n<td>40\u201360% higher CPM<\/td>\n<\/tr>\n<tr>\n<td>Ineffective creative<\/td>\n<td>Static durian photo<\/td>\n<td>70% lower click-through<\/td>\n<\/tr>\n<tr>\n<td>Wrong platform features<\/td>\n<td>Using traffic objective<\/td>\n<td>50% more unqualified clicks<\/td>\n<\/tr>\n<tr>\n<td>No conversion tracking<\/td>\n<td>No pixel installed<\/td>\n<td>30\u201350% higher CPA<\/td>\n<\/tr>\n<tr>\n<td>Ignoring seasonality<\/td>\n<td>Running ads in off-season<\/td>\n<td>60% lower ROAS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='wp-premium-cta-box'>\n<h3>Ready to Accelerate Your Digital Growth Strategy?<\/h3>\n<p>Partner with an industry-leading digital agency to upscale your infrastructure today.<\/p>\n<p><a href='https:\/\/www.justsimple.com.my\/' class='wp-premium-btn'>Get Started for Free Today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: Most durian retailers waste money on TikTok ads because they ignore platform-specific audience behaviors, use generic creatives, and fail to track conversions properly, leading to high costs and low returns. Poor Audience Targeting Wastes Ad Budget Durian\u2019s strong flavor and niche appeal mean advertisers must target customers who already love it or are [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":936,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[15],"tags":[],"ppma_author":[34],"class_list":["post-606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Most Durian Retailers Waste Money on TikTok Ads - Durian Daily News Singapore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/duriandaily.com\/sg\/why-most-durian-retailers-waste-money-on-tiktok-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Most Durian Retailers Waste Money on TikTok Ads - Durian Daily News Singapore\" \/>\n<meta property=\"og:description\" content=\"Quick Summary: Most durian retailers waste money on TikTok ads because they ignore platform-specific audience behaviors, use generic creatives, and fail to track conversions properly, leading to high costs and low returns. Poor Audience Targeting Wastes Ad Budget Durian\u2019s strong flavor and niche appeal mean advertisers must target customers who already love it or are [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/duriandaily.com\/sg\/why-most-durian-retailers-waste-money-on-tiktok-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Durian Daily News Singapore\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-08T09:16:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/duriandaily.com\/sg\/wp-content\/uploads\/2026\/07\/why-most-durian-retailers-waste-money-on-tiktok-ads-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"becky fung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky fung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/why-most-durian-retailers-waste-money-on-tiktok-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/why-most-durian-retailers-waste-money-on-tiktok-ads\\\/\"},\"author\":{\"name\":\"becky fung\",\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/#\\\/schema\\\/person\\\/0161ce86d424824cfabfbc5d36aa95f4\"},\"headline\":\"Why Most Durian Retailers Waste Money on TikTok Ads\",\"datePublished\":\"2026-09-08T09:16:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/why-most-durian-retailers-waste-money-on-tiktok-ads\\\/\"},\"wordCount\":497,\"publisher\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/why-most-durian-retailers-waste-money-on-tiktok-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/why-most-durian-retailers-waste-money-on-tiktok-ads-1.webp\",\"articleSection\":[\"Lifestyle &amp; Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/why-most-durian-retailers-waste-money-on-tiktok-ads\\\/\",\"url\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/why-most-durian-retailers-waste-money-on-tiktok-ads\\\/\",\"name\":\"Why Most Durian Retailers Waste Money on TikTok Ads - Durian Daily News Singapore\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/why-most-durian-retailers-waste-money-on-tiktok-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/why-most-durian-retailers-waste-money-on-tiktok-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/why-most-durian-retailers-waste-money-on-tiktok-ads-1.webp\",\"datePublished\":\"2026-09-08T09:16:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/why-most-durian-retailers-waste-money-on-tiktok-ads\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/duriandaily.com\\\/sg\\\/why-most-durian-retailers-waste-money-on-tiktok-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/why-most-durian-retailers-waste-money-on-tiktok-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/why-most-durian-retailers-waste-money-on-tiktok-ads-1.webp\",\"contentUrl\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/why-most-durian-retailers-waste-money-on-tiktok-ads-1.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/why-most-durian-retailers-waste-money-on-tiktok-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Durian Daily\",\"item\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Most Durian Retailers Waste Money on TikTok Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/#website\",\"url\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/\",\"name\":\"Durian Daily Singapore\",\"description\":\"Singapore\u2019s Latest Breaking News &amp; Trending Stories\",\"publisher\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/#organization\"},\"alternateName\":\"Latest News by Durian Daily\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/#organization\",\"name\":\"Durian Daily Singapore\",\"alternateName\":\"Durian Daily Singapore Official\",\"url\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-durian-daily-blog-singapore.png\",\"contentUrl\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-durian-daily-blog-singapore.png\",\"width\":512,\"height\":512,\"caption\":\"Durian Daily Singapore\"},\"image\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/#\\\/schema\\\/person\\\/0161ce86d424824cfabfbc5d36aa95f4\",\"name\":\"becky fung\",\"url\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/author\\\/beckyfung\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Most Durian Retailers Waste Money on TikTok Ads - Durian Daily News Singapore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/duriandaily.com\/sg\/why-most-durian-retailers-waste-money-on-tiktok-ads\/","og_locale":"en_US","og_type":"article","og_title":"Why Most Durian Retailers Waste Money on TikTok Ads - Durian Daily News Singapore","og_description":"Quick Summary: Most durian retailers waste money on TikTok ads because they ignore platform-specific audience behaviors, use generic creatives, and fail to track conversions properly, leading to high costs and low returns. Poor Audience Targeting Wastes Ad Budget Durian\u2019s strong flavor and niche appeal mean advertisers must target customers who already love it or are [&hellip;]","og_url":"https:\/\/duriandaily.com\/sg\/why-most-durian-retailers-waste-money-on-tiktok-ads\/","og_site_name":"Durian Daily News Singapore","article_published_time":"2026-09-08T09:16:28+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/duriandaily.com\/sg\/wp-content\/uploads\/2026\/07\/why-most-durian-retailers-waste-money-on-tiktok-ads-1.webp","type":"image\/webp"}],"author":"becky fung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky fung","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/duriandaily.com\/sg\/why-most-durian-retailers-waste-money-on-tiktok-ads\/#article","isPartOf":{"@id":"https:\/\/duriandaily.com\/sg\/why-most-durian-retailers-waste-money-on-tiktok-ads\/"},"author":{"name":"becky fung","@id":"https:\/\/duriandaily.com\/sg\/#\/schema\/person\/0161ce86d424824cfabfbc5d36aa95f4"},"headline":"Why Most Durian Retailers Waste Money on TikTok Ads","datePublished":"2026-09-08T09:16:28+00:00","mainEntityOfPage":{"@id":"https:\/\/duriandaily.com\/sg\/why-most-durian-retailers-waste-money-on-tiktok-ads\/"},"wordCount":497,"publisher":{"@id":"https:\/\/duriandaily.com\/sg\/#organization"},"image":{"@id":"https:\/\/duriandaily.com\/sg\/why-most-durian-retailers-waste-money-on-tiktok-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/duriandaily.com\/sg\/wp-content\/uploads\/2026\/07\/why-most-durian-retailers-waste-money-on-tiktok-ads-1.webp","articleSection":["Lifestyle &amp; Culture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/duriandaily.com\/sg\/why-most-durian-retailers-waste-money-on-tiktok-ads\/","url":"https:\/\/duriandaily.com\/sg\/why-most-durian-retailers-waste-money-on-tiktok-ads\/","name":"Why Most Durian Retailers Waste Money on TikTok Ads - Durian Daily News Singapore","isPartOf":{"@id":"https:\/\/duriandaily.com\/sg\/#website"},"primaryImageOfPage":{"@id":"https:\/\/duriandaily.com\/sg\/why-most-durian-retailers-waste-money-on-tiktok-ads\/#primaryimage"},"image":{"@id":"https:\/\/duriandaily.com\/sg\/why-most-durian-retailers-waste-money-on-tiktok-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/duriandaily.com\/sg\/wp-content\/uploads\/2026\/07\/why-most-durian-retailers-waste-money-on-tiktok-ads-1.webp","datePublished":"2026-09-08T09:16:28+00:00","breadcrumb":{"@id":"https:\/\/duriandaily.com\/sg\/why-most-durian-retailers-waste-money-on-tiktok-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/duriandaily.com\/sg\/why-most-durian-retailers-waste-money-on-tiktok-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/duriandaily.com\/sg\/why-most-durian-retailers-waste-money-on-tiktok-ads\/#primaryimage","url":"https:\/\/duriandaily.com\/sg\/wp-content\/uploads\/2026\/07\/why-most-durian-retailers-waste-money-on-tiktok-ads-1.webp","contentUrl":"https:\/\/duriandaily.com\/sg\/wp-content\/uploads\/2026\/07\/why-most-durian-retailers-waste-money-on-tiktok-ads-1.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/duriandaily.com\/sg\/why-most-durian-retailers-waste-money-on-tiktok-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Durian Daily","item":"https:\/\/duriandaily.com\/sg\/"},{"@type":"ListItem","position":2,"name":"Why Most Durian Retailers Waste Money on TikTok Ads"}]},{"@type":"WebSite","@id":"https:\/\/duriandaily.com\/sg\/#website","url":"https:\/\/duriandaily.com\/sg\/","name":"Durian Daily Singapore","description":"Singapore\u2019s Latest Breaking News &amp; Trending Stories","publisher":{"@id":"https:\/\/duriandaily.com\/sg\/#organization"},"alternateName":"Latest News by Durian Daily","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/duriandaily.com\/sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/duriandaily.com\/sg\/#organization","name":"Durian Daily Singapore","alternateName":"Durian Daily Singapore Official","url":"https:\/\/duriandaily.com\/sg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/duriandaily.com\/sg\/#\/schema\/logo\/image\/","url":"https:\/\/duriandaily.com\/sg\/wp-content\/uploads\/2025\/03\/cropped-durian-daily-blog-singapore.png","contentUrl":"https:\/\/duriandaily.com\/sg\/wp-content\/uploads\/2025\/03\/cropped-durian-daily-blog-singapore.png","width":512,"height":512,"caption":"Durian Daily Singapore"},"image":{"@id":"https:\/\/duriandaily.com\/sg\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/duriandaily.com\/sg\/#\/schema\/person\/0161ce86d424824cfabfbc5d36aa95f4","name":"becky fung","url":"https:\/\/duriandaily.com\/sg\/author\/beckyfung\/"}]}},"authors":[{"term_id":34,"user_id":5,"is_guest":0,"slug":"beckyfung","display_name":"becky fung","avatar_url":"https:\/\/duriandaily.com\/sg\/wp-content\/uploads\/2025\/03\/beckyfung-HK.png","author_category":"","first_name":"becky","last_name":"fung","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/posts\/606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/comments?post=606"}],"version-history":[{"count":2,"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/posts\/606\/revisions"}],"predecessor-version":[{"id":931,"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/posts\/606\/revisions\/931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/media\/936"}],"wp:attachment":[{"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/media?parent=606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/categories?post=606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/tags?post=606"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/ppma_author?post=606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}