{"id":616,"date":"2026-09-08T17:17:22","date_gmt":"2026-09-08T09:17:22","guid":{"rendered":"https:\/\/duriandaily.com\/sg\/?p=616"},"modified":"2026-09-08T17:17:22","modified_gmt":"2026-09-08T09:17:22","slug":"is-micro-influencer-marketing-worth-cost-for-sg-cafes","status":"publish","type":"post","link":"https:\/\/duriandaily.com\/sg\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\/","title":{"rendered":"Is Micro-Influencer Marketing Worth Cost for SG Cafes?"},"content":{"rendered":"<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Merriweather:ital,wght@0,100..900;1,100..700;1,100..900&family=Montserrat:ital,wght@0,100..900;1,100..900&family=Roboto:ital,wght@0,100..900;1,100..900&family=Rubik:ital,wght@0,100..900;1,100..900&display=auto');.wp-premium-body { font-family: 'Rubik', 'Roboto', sans-serif; color: #333333; line-height: 1.75; font-size: 16px; margin: 0 auto; }.wp-premium-callout { font-family: 'Merriweather', serif; background-color: #f4f7f6; border-left: 4px solid #00a88f; padding: 22px; margin: 25px 0; border-radius: 0 8px 8px 0; }.wp-premium-cta-box { background: linear-gradient(135deg, #111111 0%, #2c3e50 100%); color: #ffffff; padding: 40px; text-align: center; border-radius: 12px; margin: 40px 0; }.wp-premium-btn { display: inline-block; background-color: #00a88f; color: #ffffff !important; padding: 14px 35px; text-decoration: none !important; font-weight: bold; border-radius: 5px; margin-top: 15px; }<\/style>\n<div class='wp-premium-body'>\n<div class='wp-premium-callout'><strong>Quick Summary:<\/strong><\/p>\n<p>Micro-influencer marketing offers SG cafes high engagement and authenticity at a moderate cost, but ROI depends on strategic targeting and measurement\u2014making it worthwhile for most local coffee shops.<\/p>\n<\/div>\n<h2>Typical Costs for SG Cafe Influencer Posts<\/h2>\n<p>For Singapore\u2019s saturated cafe scene, micro-influencers (1,000\u201350,000 followers) typically charge between SGD 150 and SGD 500 per Instagram post or Reel. This fee often includes a static photo, a short caption, and two Stories. Compared to macro-influencers (100,000+ followers) who demand SGD 1,000\u20135,000 per post, micro-influencers offer a lower upfront risk. However, hidden costs like free drinks, desserts, or meal rounds can add SGD 20\u201350 per session. Over a three-month campaign with 10\u201315 micro-influencers, total expenditure ranges SGD 2,000\u20138,000\u2014a manageable budget for most independent SG cafes.<\/p>\n<h2>Engagement Rates Micro Versus Macro Influencers<\/h2>\n<p>Micro-influencers average a 3\u20136% engagement rate on Instagram within Singapore, while macro-influencers often fall below 1%. For a cafe targeting 25\u201340-year-old professionals in Tiong Bahru or Holland Village, higher engagement translates to more genuine comments, saves, and shares. A 5% rate on a 10,000-follower micro-influencer yields 500 interactions per post, versus 200 from a macro-influencer with 100,000 followers. This density of interaction builds stronger local buzz, especially for new cafes launching a salted egg croissant or oat milk latte special.<\/p>\n<h2>Authentic Connection With Local Cafe Audiences<\/h2>\n<p>SG consumers are highly skeptical of staged, overly polished posts. Micro-influencers often feature real cafe ambience\u2014the buzz of a coffee machine, unfiltered latte art, or the actual queue. Their followers trust these authentic snapshots over glossy brand ads. A micro-influencer who lives in the same neighbourhood as your cafe can create stories about \u201cmy weekend brunch spot,\u201d making the recommendation feel like a friend\u2019s tip rather than paid promotion. This trust drives organic foot traffic, especially among younger Gen Z and millennial cafe hoppers seeking hidden gems.<\/p>\n<h2>Measuring ROI From Micro Influencer Campaigns<\/h2>\n<p>Concrete ROI tracking is feasible with unique promo codes (e.g., \u201cJANE10\u201d for 10% off) or dedicated landing pages on ordering portals. Many SG cafes use QR codes on marketing materials that link directly to a micro-influencer\u2019s swipe-up story. Average conversion rates from micro-influencer campaigns for cafes hover around 2\u20134%, meaning 20\u201340 redemptions per 1,000 views. Redemption data from a three-month test in an Orchard cafe showed SGD 1,200 in incremental revenue against a SGD 600 influencer spend\u2014a 200% ROI. Yet seasonality and cafe location heavily influence these numbers.<\/p>\n<h2>Alternative Cost Effective Marketing for Cafes<\/h2>\n<p>If micro-influencer costs still seem steep, SG cafes can pursue lower-cost alternatives. Google My Business optimisation costs nothing and drives discovery for \u201cbest coffee near me\u201d searches. A referral program rewarding regulars with a free drink after three visits can generate steady word-of-mouth. Partnering with two to three local food bloggers (5,000\u201315,000 followers) who accept barter trade (free meal + one feature) eliminates cash outlay. Additionally, user-generated content contests incentivise customers to post photos\u2014turning patrons into unpaid micro-influencers. Combining these tactics can yield 50\u201370% of the reach of paid micro-influencer campaigns at near-zero cost.<\/p>\n<div style='overflow-x: auto; margin: 30px 0;'>\n<table class='wp-premium-table'>\n<thead>\n<tr>\n<th>Factor<\/th>\n<th>Micro-Influencer (1k\u201350k)<\/th>\n<th>Macro-Influencer (100k+)<\/th>\n<th>No Influencer (Alternative)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Typical Cost per Post<\/td>\n<td>SGD 150\u2013500<\/td>\n<td>SGD 1,000\u20135,000<\/td>\n<td>SGD 0 (barter trade)<\/td>\n<\/tr>\n<tr>\n<td>Engagement Rate<\/td>\n<td>3\u20136%<\/td>\n<td><1%<\/td>\n<td>N\/A (organic)<\/td>\n<\/tr>\n<tr>\n<td>Authenticity Score<\/td>\n<td>High (personal, local)<\/td>\n<td>Low (staged, broad)<\/td>\n<td>Medium (customer posts)<\/td>\n<\/tr>\n<tr>\n<td>Ease of ROI Tracking<\/td>\n<td>Moderate (codes\/links)<\/td>\n<td>Difficult (low attribution)<\/td>\n<td>Low (indirect)<\/td>\n<\/tr>\n<tr>\n<td>Best For<\/td>\n<td>Building local buzz<\/td>\n<td>Brand awareness at scale<\/td>\n<td>Zero-budget growth<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='wp-premium-cta-box'>\n<h3>Ready to Accelerate Your Digital Growth Strategy?<\/h3>\n<p>Partner with an industry-leading digital agency to upscale your infrastructure today.<\/p>\n<p><a href='https:\/\/www.justsimple.com.my\/' class='wp-premium-btn'>Get Started for Free Today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: Micro-influencer marketing offers SG cafes high engagement and authenticity at a moderate cost, but ROI depends on strategic targeting and measurement\u2014making it worthwhile for most local coffee shops. Typical Costs for SG Cafe Influencer Posts For Singapore\u2019s saturated cafe scene, micro-influencers (1,000\u201350,000 followers) typically charge between SGD 150 and SGD 500 per Instagram [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":956,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[15],"tags":[],"ppma_author":[34],"class_list":["post-616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Micro-Influencer Marketing Worth Cost for SG Cafes? - Durian Daily News Singapore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/duriandaily.com\/sg\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Micro-Influencer Marketing Worth Cost for SG Cafes? - Durian Daily News Singapore\" \/>\n<meta property=\"og:description\" content=\"Quick Summary: Micro-influencer marketing offers SG cafes high engagement and authenticity at a moderate cost, but ROI depends on strategic targeting and measurement\u2014making it worthwhile for most local coffee shops. Typical Costs for SG Cafe Influencer Posts For Singapore\u2019s saturated cafe scene, micro-influencers (1,000\u201350,000 followers) typically charge between SGD 150 and SGD 500 per Instagram [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/duriandaily.com\/sg\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\/\" \/>\n<meta property=\"og:site_name\" content=\"Durian Daily News Singapore\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-08T09:17:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/duriandaily.com\/sg\/wp-content\/uploads\/2026\/07\/is-micro-influencer-marketing-worth-cost-for-sg-cafes-1-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"becky fung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky fung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\\\/\"},\"author\":{\"name\":\"becky fung\",\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/#\\\/schema\\\/person\\\/0161ce86d424824cfabfbc5d36aa95f4\"},\"headline\":\"Is Micro-Influencer Marketing Worth Cost for SG Cafes?\",\"datePublished\":\"2026-09-08T09:17:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\\\/\"},\"wordCount\":509,\"publisher\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/is-micro-influencer-marketing-worth-cost-for-sg-cafes-1-1.webp\",\"articleSection\":[\"Lifestyle &amp; Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\\\/\",\"url\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\\\/\",\"name\":\"Is Micro-Influencer Marketing Worth Cost for SG Cafes? - Durian Daily News Singapore\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/is-micro-influencer-marketing-worth-cost-for-sg-cafes-1-1.webp\",\"datePublished\":\"2026-09-08T09:17:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/duriandaily.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/is-micro-influencer-marketing-worth-cost-for-sg-cafes-1-1.webp\",\"contentUrl\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/is-micro-influencer-marketing-worth-cost-for-sg-cafes-1-1.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Durian Daily\",\"item\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Micro-Influencer Marketing Worth Cost for SG Cafes?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/#website\",\"url\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/\",\"name\":\"Durian Daily Singapore\",\"description\":\"Singapore\u2019s Latest Breaking News &amp; Trending Stories\",\"publisher\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/#organization\"},\"alternateName\":\"Latest News by Durian Daily\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/#organization\",\"name\":\"Durian Daily Singapore\",\"alternateName\":\"Durian Daily Singapore Official\",\"url\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-durian-daily-blog-singapore.png\",\"contentUrl\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-durian-daily-blog-singapore.png\",\"width\":512,\"height\":512,\"caption\":\"Durian Daily Singapore\"},\"image\":{\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/#\\\/schema\\\/person\\\/0161ce86d424824cfabfbc5d36aa95f4\",\"name\":\"becky fung\",\"url\":\"https:\\\/\\\/duriandaily.com\\\/sg\\\/author\\\/beckyfung\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Micro-Influencer Marketing Worth Cost for SG Cafes? - Durian Daily News Singapore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/duriandaily.com\/sg\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\/","og_locale":"en_US","og_type":"article","og_title":"Is Micro-Influencer Marketing Worth Cost for SG Cafes? - Durian Daily News Singapore","og_description":"Quick Summary: Micro-influencer marketing offers SG cafes high engagement and authenticity at a moderate cost, but ROI depends on strategic targeting and measurement\u2014making it worthwhile for most local coffee shops. Typical Costs for SG Cafe Influencer Posts For Singapore\u2019s saturated cafe scene, micro-influencers (1,000\u201350,000 followers) typically charge between SGD 150 and SGD 500 per Instagram [&hellip;]","og_url":"https:\/\/duriandaily.com\/sg\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\/","og_site_name":"Durian Daily News Singapore","article_published_time":"2026-09-08T09:17:22+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/duriandaily.com\/sg\/wp-content\/uploads\/2026\/07\/is-micro-influencer-marketing-worth-cost-for-sg-cafes-1-1.webp","type":"image\/webp"}],"author":"becky fung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky fung","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/duriandaily.com\/sg\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\/#article","isPartOf":{"@id":"https:\/\/duriandaily.com\/sg\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\/"},"author":{"name":"becky fung","@id":"https:\/\/duriandaily.com\/sg\/#\/schema\/person\/0161ce86d424824cfabfbc5d36aa95f4"},"headline":"Is Micro-Influencer Marketing Worth Cost for SG Cafes?","datePublished":"2026-09-08T09:17:22+00:00","mainEntityOfPage":{"@id":"https:\/\/duriandaily.com\/sg\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\/"},"wordCount":509,"publisher":{"@id":"https:\/\/duriandaily.com\/sg\/#organization"},"image":{"@id":"https:\/\/duriandaily.com\/sg\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\/#primaryimage"},"thumbnailUrl":"https:\/\/duriandaily.com\/sg\/wp-content\/uploads\/2026\/07\/is-micro-influencer-marketing-worth-cost-for-sg-cafes-1-1.webp","articleSection":["Lifestyle &amp; Culture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/duriandaily.com\/sg\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\/","url":"https:\/\/duriandaily.com\/sg\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\/","name":"Is Micro-Influencer Marketing Worth Cost for SG Cafes? - Durian Daily News Singapore","isPartOf":{"@id":"https:\/\/duriandaily.com\/sg\/#website"},"primaryImageOfPage":{"@id":"https:\/\/duriandaily.com\/sg\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\/#primaryimage"},"image":{"@id":"https:\/\/duriandaily.com\/sg\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\/#primaryimage"},"thumbnailUrl":"https:\/\/duriandaily.com\/sg\/wp-content\/uploads\/2026\/07\/is-micro-influencer-marketing-worth-cost-for-sg-cafes-1-1.webp","datePublished":"2026-09-08T09:17:22+00:00","breadcrumb":{"@id":"https:\/\/duriandaily.com\/sg\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/duriandaily.com\/sg\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/duriandaily.com\/sg\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\/#primaryimage","url":"https:\/\/duriandaily.com\/sg\/wp-content\/uploads\/2026\/07\/is-micro-influencer-marketing-worth-cost-for-sg-cafes-1-1.webp","contentUrl":"https:\/\/duriandaily.com\/sg\/wp-content\/uploads\/2026\/07\/is-micro-influencer-marketing-worth-cost-for-sg-cafes-1-1.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/duriandaily.com\/sg\/is-micro-influencer-marketing-worth-cost-for-sg-cafes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Durian Daily","item":"https:\/\/duriandaily.com\/sg\/"},{"@type":"ListItem","position":2,"name":"Is Micro-Influencer Marketing Worth Cost for SG Cafes?"}]},{"@type":"WebSite","@id":"https:\/\/duriandaily.com\/sg\/#website","url":"https:\/\/duriandaily.com\/sg\/","name":"Durian Daily Singapore","description":"Singapore\u2019s Latest Breaking News &amp; Trending Stories","publisher":{"@id":"https:\/\/duriandaily.com\/sg\/#organization"},"alternateName":"Latest News by Durian Daily","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/duriandaily.com\/sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/duriandaily.com\/sg\/#organization","name":"Durian Daily Singapore","alternateName":"Durian Daily Singapore Official","url":"https:\/\/duriandaily.com\/sg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/duriandaily.com\/sg\/#\/schema\/logo\/image\/","url":"https:\/\/duriandaily.com\/sg\/wp-content\/uploads\/2025\/03\/cropped-durian-daily-blog-singapore.png","contentUrl":"https:\/\/duriandaily.com\/sg\/wp-content\/uploads\/2025\/03\/cropped-durian-daily-blog-singapore.png","width":512,"height":512,"caption":"Durian Daily Singapore"},"image":{"@id":"https:\/\/duriandaily.com\/sg\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/duriandaily.com\/sg\/#\/schema\/person\/0161ce86d424824cfabfbc5d36aa95f4","name":"becky fung","url":"https:\/\/duriandaily.com\/sg\/author\/beckyfung\/"}]}},"authors":[{"term_id":34,"user_id":5,"is_guest":0,"slug":"beckyfung","display_name":"becky fung","avatar_url":"https:\/\/duriandaily.com\/sg\/wp-content\/uploads\/2025\/03\/beckyfung-HK.png","author_category":"","first_name":"becky","last_name":"fung","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/posts\/616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/comments?post=616"}],"version-history":[{"count":2,"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/posts\/616\/revisions"}],"predecessor-version":[{"id":951,"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/posts\/616\/revisions\/951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/media\/956"}],"wp:attachment":[{"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/media?parent=616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/categories?post=616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/tags?post=616"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/duriandaily.com\/sg\/wp-json\/wp\/v2\/ppma_author?post=616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}